Personalised outfit discovery powered by a fashion LLM and vision GPT
Defining the role of the AI stylist
As Senior Product Designer, I led discovery and ideation for the AI stylist from May to August 2025 (leave due to relocation). The primary ojective was internal alignment on the product vision, role of the AI stylist and how it would integrate with the broader product strategy. Our process included a design sprint, rapid prototyping, customer testing, internal collaboration, executive review and roadmap planning. Shown here are snippets of the process, vision document and outputs from the process.
Vision alignment and roadmap planning
One of the key insights was that personalisation mattered more to customers than trends. This enabled us to prioritise features which improved recommendations, such as using vision GPT to enable customers to search beyond keywords and metadata. This was not a small undertaking, so we also prioritised features which would enable us to test and improve the model, such as integration in search results. I left the team due to relocation back to Australia at the time the prioritised concepts were moving into delivery.
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